DFW Fence Contractor Case Study

Client: DFW Fence Contractor

URL: https://www.dfwfencecontractor.com

Services: SEO, Conversion Optimization, Data Analytics, Social Media Marketing, Reputation Management.

Business Type: Business to Consumer

Client Industry: Fence Contractor

Case Summary:  Discover how our team helped pave the way for this growing business to become one of the leading fence contractor in DFW.

Check out the challenge, our solution, and the results we delivered below ↓


DFW Fence Contractor is a local fence building company run by Marcus McCrary. Marcus had done a great job of laying the groundwork for a successful business but came to us looking to grow his online presence in the Dallas/Fort Worth area. His website was ranking well for most “dfw” terms because this was included in his business name and domain. We believed that we could help him accomplish his goals by improving his Google organic rankings for non-dfw, high volume keywords and implementing an effective Facebook advertising strategy. 


We began by analyzing which high volume Google search keywords would generate the most high intent traffic to the DFW Fence Contractor website and creating an SEO strategy to boost rankings for these keywords. This strategy included but was not limited to on-site optimization, content creation, review generation and link building. The Facebook advertising strategy we implemented was mainly focused on retargeting. Our video company created amazing video assets for Marcus which we used to retarget website visitors and collect leads on Facebook from people that didn’t convert when they visited the website.   


Marcus saw results as his website rapidly rose in Google rankings generating more web traffic and therefore, more leads. For example, when Marcus started with us his website was at the bottom of the page 1 Google search results in position 9 for the term “fence builder fort worth”. He is now in position 1 which has resulted in more traffic to his website. When Marcus first started working with Sofia Marketing his website was generating 267 views/month(Nov. 2018) from Google organic and is now generating 605 views/month(Sept. 2019) which is a 126% increase. The Facebook retargeting ad converted website viewers into leads for $14.55 each in Sept. 2019. Over the durration of our partnership with DFW Fence Contractor we have generated 104 Google reviews and 38 Facebook reviews.