The Joe New Team Case Study

Client: The Joe New Team of Prime Lending


Services: SEO, Conversion Optimization, Data Analytics, Social Media Marketing, Reputation Management.

Business Type: Business to Consumer

Client Industry: Mortgage Loans & Lending

Case Summary:  Discover how our team helped pave the way for this growing business to become one of the leading lending machines in DFW.

Check out the challenge, our solution, and the results we delivered below ↓


Joe New was in the process of upgrading his online presence. Joe knew that in 2018 digital marketing was the key to originating more loans. He needed a website that did more than just provide information to consumers – he needed a lead generating machine.  Joe also needed to drive traffic to this lead generating machine – but had no idea how to accomplish either of these difficult tasks.


Sofia Marketing created a fresh new website engineered to turn heads and collect leads – setting Joe apart from local competition. Sofia then mapped out and implemented a plan to: drive quality traffic to this lead generating machine, increase conversions by showcasing 5-star reviews gathered from Joe’s existing database, and automate follow-up so that all Joe had to do was sit back and talk to good leads.


Joe New’s team saw results fast as it rapidly rose in Google rankings, collected buckets of leads from social media, and converted leads into appointments. Over one month, the automatic reputation management software regenerated 29 Google reviews. The team saw a 125% increase in organic traffic, raising revenue and recognition. 101 exclusive leads were generated off of Social Media which turned into 23 actual appointments booked.