ESMAILI RUGS CASE STUDY
Case Study Overview - Jim Reynolds, CEO of Sofia
Esmaili Rugs - Homepage Screenshot
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Example #1: 35% Organic Traffic Increase Despite COVID
Example #2: Google Organic Ranking Increases
Example #3: Improved Web Presence for Google My Business(Google Maps Listing)
Ali and his company, Esmaili Rugs, began a partnership with Sofia Marketing in October 2019 so we have been working together for over a year at the time of this study. There were multiple challenges involved in this project but the main goal was to improve local and national SEO(Search Engine Optimization). This included improving local and national search engine rankings to increase traffic form Google organic searches. The main goal here was to improve rankings for Geo specific search phrases while also improving national rankings and other Geo specific phrases such as "LA rug store".
1. Local SEO. We began by discussing with Ali and determining for which keywords he wanted to improve his Google organic exposure. After determining the keywords "Rug store Dallas", "vintage rugs Dallas", and "rugs Dallas" were important to him(along with many other GEO-specific terms), we optimized his website for these phrases making sure we didn't interfere with his current rankings. We then continued to add content to the website related to these phrases while also building backlinks across the web to Esmaili's website. We optimized his Google My Business(map listing) profile and began regular posting there. Along with optimization of GMB profile, we ran multiple review request campaigns. We also built identical business listings across the web to re-enforce the business's legitimacy and authority from Google's perspective.
1. Local SEO. Of course 2020 was, without question, a tough year for almost everyone that owned a brick and mortar business. But despite COVID, Ali's website actually received a 51% increase in website visitors from Google organic search in 2020 compared to the previous year.(See example 1) Much of this increase was due to improved rankings on terms such as "vintage rugs Dallas" from #3 to #1, "rug store Dallas" from #20 to #2, "rugs Dallas" from #12 to #2 along with ranking increases on many other terms as well.(See example 2) We were able to increase Ali's local map presence with our Google My Business optimization and this resulted in more foot traffic to his store.(See example 3)