3 Tips to Making the Most of Your GMB Profile
An optimized Google My Business Profile is a key to success when it comes to SEO and increasing your rankings in Google. Increased rankings means you get found, getting found means you get leads, and leads turn into sales!
Step 1: Include as much information as possible.
The more information you provide on your GMB profile, the more likely you are to move up in rankings. When updating your profile, some details may seem unnecessary, but it is important to note that every detail helps you rise in rankings.
The most important details to include on your profile are your hours of operation, address, phone number, and website URL. As you add these basic details to your GMB, it is imperative that they match the information on your company’s website. Additionally, adding a description to your profile is not only an easy way to tell people about your business, it also gives you the opportunity to throw some of your keywords on your profile (which plays a huge role in rankings).
It is also important to include products and/or services. In doing so, you should include a description with keywords accompanied with a link to the corresponding page on your website.
Step 2: Publish posts and photos regularly
Publish posts and photos with a purpose. Each photo published should be keyword and location-optimized to be more efficient. Each post should include keywords and relevant topics with an optimized photo. It is always a good idea to make sure you are publishing content to your GMB more frequently than your competitors to help keep your GMB profile in the map pack.
Step 3: Request Reviews
Reviews are likely the most important asset to a rising GMB profile. Do not be afraid to ask people for reviews. The more reviews you have, the more Google’s algorithm pays attention to your businesses and starts moving it up past your competitors. And, on top of that, your potential clients and customers will find that you’re a trustworthy brand upon reading your reviews.