4 Ways to Bring your Small Business to the Top
Updated: Jan 22, 2020
According to the Bureau of Labor Statistics, 2o% of small businesses in America fail in their first year, and 50% fail by their fifth year. Among the primary reasons small businesses fail in America: failure to keep up with modern marketing initiatives via the internet.
In 2019, there are few marketing strategies more effective than a big online presence. Here’s how you can bring your small business to the top:
Google Maps and Apple maps are among the primary ways customers find businesses. Regardless of the size of your business, it is incredibly important that your business is properly optimized for online maps. One of the most frequent questions asked by potential customers is “where are you located?” When your website is properly mapped on Google, your company will be quickly found by people searching for similar businesses in the same local area.
Reviews are among the most important factors in the success of small business marketing. Not only do reviews build brand trustworthiness, they also help you rank higher in the map section of Google. Each review on Google brings you one step closer to your goals, and allows internet users to find you more easily.
Your website should stand out amongst your competitors as a reputable source of information. Your website should have the highest quality content explaining your products and services, with relevant information relayed clearly. Branded images, videos, and unique content using keywords related to your business will help you get ranked in Google.
Paid Advertising on Google, Facebook, LinkedIn, and other platforms can play a huge role when looking to increase sales. Each platform offers unique opportunities to reach a target audience interested in products or services similar to what you offer. Often, business owners find the greatest Return on Investment (ROI) from their paid advertisements.