How to Appear on the 1st Page of Google: SEO Can Get You There
Updated: Jan 22, 2020
As a successful business owner who wants and needs a strong web presence, you clearly want to know the “secret” to using effective Google SEO strategies. With at least 2/3 of consumers searching the Internet billions of times a day before they make purchase decisions, Search Engine Optimization (SEO) is a key strategy for any business.
Understanding SEO principles is important whether you’re maintaining your own website or spending hard-earned advertising dollars to have a marketing firm do it for you. SEO is a proven approach to increasing your website’s ranking, creating higher online visibility and resulting in greater inquiries and sales.
It’s important to know that Google algorithms change approximately 500-600 times a year. Hummingbird, Panda, Penguin and Page Rank are just some of the Google algorithms that have been used to make both minor tweaks and major changes to how websites are ranked. Fine-tuning these algorithms also helps eliminate scammers while enhancing semantic searches. An SEO algorithm is the process of optimizing your search content so that you rank well in search engines.
Does Google trust your website?
Also, it’s very important to build a “trusting” relationship with Google. Though this process can be slow, it is necessary that you put work into it to establish and continue to strengthen your standing. Without this trust, your website will not rank high on Search Engine Results Pages (SERPs). When they trust you, you are relevant. Otherwise, you will be lost in a polluted sea of web pages trying to come up for air.
A big factor in establishing trust is the amount of time elapsed since Google discovered your website or domain, which is sometimes referred to as Index Age. Index Age gives you an advantage in establishing and maintaining Google’s trust, as they value your website and its content. It also gives you a competitive advantage over the “newbie” who is just trying to get noticed.
A second component of that trust relationship is how your web site links to other domains. How strong is the content of the sites to which your site links? Is it a diverse group? Or are they all coming from one or limited sources? Are your links steadily increasing in consistency and frequency with high quality sites? Google is always tracking, analyzing, and judging the behaviors of your site as well as those sites that link to your website. A healthy, fresh website with strong content is more favorable than having just a pretty face.
Quality content (and the amount of it) are major players in how successful your website will be. These are your lifeline to Google’s relevancy algorithms. Well written articles with weighty information that consumers are using for reliable research is what Google is looking for.
Focused, lengthy and high-quality content will boost your SERPs rankings by leaps and bounds. Specific information about key points or key words, without being overdone, will help increase your ranking, as well as maintain it. Your website integrity is very important in building your trust relationship with Google.
Have you ever heard the phrase “quality over quantity”? So has Google, and it will steadfastly by this unwavering rule. If you’re just trying to meet a deadline and rushing your writing just to update your content, you should strongly consider taking the time to produce a solid, reliable piece of writing. Do not use your website to falsely attract consumers, only to attempt to coerce them into purchasing a product or a service from your site or a site that is linked through yours.
Additionally, you must make sure that your website is mobile friendly. If it isn’t, you’re contributing to the demise of your business. Consumers are demanding, and every day more and more people are choosing to use their mobile devices to access the internet. Google is working to keep up with the rate of demand for mobile-friendly sites.
There are hundreds of factors that make up Google algorithms, but if you stay true to focusing on relevant, valuable content that is lengthy enough to convey accurate information with the goal of answering consumer questions, you are on track to coming out on top of the ranking game.