Why is Internet Marking Necessary for Established Businesses?
Updated: Jan 22, 2020
If you own a business that is already established and running well, you may wonder: Is internet marketing necessary for my company? The answer is, without a doubt:
YES, absolutely, no questions asked.
In today’s technology-centered world, every successful business that is making a profit has a solid internet marketing plan in place.
The success of your company hinges on how tight and focused your overall marketing strategy is. Digital marketing is a rapidly growing piece of your overall marketing plan. Because modern consumers tend to parallel their purchasing decisions with a business’s online presence, your internet marketing plan should always be evolving to keep up with consumer trends.
A digital marketing agency will design your website as well as apply a variety of marketing techniques that will enhance your business. Superior internet marketing strategies will improve your website traffic, brand visibility, and sales. Several of the most fundamental reasons why internet marketing is vital for an established business include:
1. Personal Branding
Did you know that the average American picks up their phone approximately 1,500 times per week? Another statistic tells us that one in four Americans makes an online purchase at least once a week. There is a lot of competition out there, especially on the internet. This proves that not only is an online presence necessary, but an effort towards personal branding is even more crucial. As people browse the internet, they come across a myriad of business names and logos. People need to be reminded that your business exists. If your company’s presence is forgettable, consumers will look elsewhere, even if your business has a long history.
Remember the 3 R’s. Consumers need a name and brand that is reputable, recognizable, and can be remembered.
When a brand has a great reputation, it has a much better chance of continued success. Again, good marketing will only improve your brand name and reputation. You’ve been able to achieve a respectable reputation by setting and attaining high standards for your company. Once your reputation becomes well-known on the internet, your sales will increase. Today’s online shoppers always look for a company’s reviews before making a decision about a purchase. When your online reviews are plentiful and easy-to-find, consumers will immediately form a positive opinion of your company.
3. Low-Cost, High-Benefit
One of the most cost-effective forms of advertising is internet marketing. While there is a cost associated with launching a website and then maintaining an online presence through social media and content marketing, compared to the price of traditional advertising, internet marketing can save your business a significant sum of money as well as increase your brand presence and return on investment.
4. Consumer Convenience
Americans seem to be getting busier and busier, and obtaining information and making purchases are more convenient via the internet. Due to this trend and the improvements in technology, the US has seen a direct increase in the number of online purchases over the past several years. Business owners can easily capitalize on this trend by providing consumers with instant products and information. If internet marketing is not a part of your business plan, you’re missing out on a ton of potential profit.
5. Customer Relationships
Internet marketing not only provides a foundation for creating and fostering relationships with customers, but it also improves customer retention levels. An action that takes little time but can make a world of a difference is sending a simple email to the customer to confirm and thank them for their purchase. Make sure to follow up with personalized daily/weekly/monthly promotions that can be redeemed both online and in the storefront (if your business has brick and mortar location). To build a stronger community, encourage customers to submit reviews of your products or services, which will also help boost your reputation.
6. Cover the Distance
Online marketing can be extremely useful for customers who face the barrier of distance. You can reach customers around the country and internationally without having to establish tangible stores. Ultimately, this will increase your target market. NOTE: If you do choose to sell internationally, make sure that your product meets the regulations of international market.
Ten years ago, you had the option of creating an online presence for your business. Today, if you want your company to be successful, you simply don’t have a choice. For your business to survive and thrive, a search-optimized website and presence through social media are must-haves. This leads us to the most important reason that Internet marketing is a must: