What Services Should be Included in Website Design?

WHAT SERVICES SHOULD BE INCLUDED WHEN HIRING A WEBSITE DESIGNER?

Nowadays, we live in a digital world where having a website is a must to generate brand awareness, engage with possible buyers, and eventually land more clients to increase revenue and grow your business. A lot of small business owners and entrepreneurs are aware of this and know that they need to build a website to have a strong online presence. The thing is that they don't know what that website should include in order to achieve their marketing and business goals.

If you're looking to redesign or create a new website, you should know what to expect from the website designer that you hire. This can also help you identify what your web designer is doing to build a site that's as functional for your business as it is aesthetic and attractive to your target audiences.

There are certain basic things that every website should have, no matter the business field. Among the main web design services that your designer should provide are:

 

GRAPHIC DESIGN

You need your site to have a visual design that attracts your ideal customers. Your designer should be able to create a website to which your visitors can feel related. It should communicate your business values and your brand imagery.

 

MULTIPLE WEBPAGES

Some websites have all their information in one single webpage. While this might work for some brands, most businesses need one or more menus that lead and guide their audiences to other pages, thus creating a friendlier and more intuitive site. Your web designer should build a certain number of pages for a certain price.

 

WEB HOSTING AND DOMAIN CHANGES

There are two elements that you need to have for your site to go public: hosting and domain. The first one is the server that allows you to store and show your information on the internet, it's like renting an online house, and the domain is the address to your home. These elements should be included in your initial quote and are a must for your site to work.

 

ON-PAGE SEO

SEO is a marketing strategy that optimizes your website with images, keywords, key phrases, and other tactics to make your site rank higher on search engines. Some website designers offer content creation services as well.

 

FORM INTEGRATIONS

Form integrations allow you to collect data from your visitors so that they can subscribe to your newsletter and communicate on a deeper level with your business. Similarly to form integrations, you can ask your website designer to create slide-ins and landing pages to increase your engagement rate and generate more leads.

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Learn how much you should be paying for website design here