DALLAS STEAKHOUSE SEES MORE FOOT TRAFFIC DUE TO LOCAL SEO
Map Listing Impressions
Case Study Video with CEO and Owner of Sofia Marketing, Jim Reynolds
Tony Street - Head Chef and Owner of YO Ranch Steakhouse
YO Ranch Steakhouse
Improved organic rankings proved to increase foot traffic and web traffic for YO Ranch Steakhouse.
YO Ranch Steakhouse - Homepage Screenshot
Example #1: 26% Organic Traffic Increase Despite COVID
Example #2: Google Organic Ranking Increases
Example #3: Improved Web Presence for Google My Business(Google Maps Listing)
YO Ranch Steakhouse and Sofia Marketing began a partnership in November 2019 so we have been working together over a year at the time of this study. There were multiple challenges involved in this project but the main focus was Local SEO(Search Engine Optimization). Improving local search engine rankings to increase traffic from Google organic searches. Since people search for places to eat near their current location, map rankings are very important for restaurants.
We began by discussing with Chef Tony and determining for which keywords he wanted to improve his Google organic exposure. After determining the keywords "Dallas steakhouse", "downtown Dallas steakhouse" and "steakhouse downtown Dallas" were important to him, we optimized his website for these phrases. We then continued to add content to the website related to these phrases while also building backlinks across the web to the YO website. We optimized his Google My Business(map listing) profile and began regular posting there. We also built identical business listings across the web to re-enforce his business's legitimacy and authority from Google's perspective.
1. Local SEO. Of course 2020 was, without question, a tough year for almost everyone that owned a brick and mortar business. It was even tougher for restaurants. But despite COVID, the YO website actually received a 26% increase in website visitors from Google organic search in 2020 compared to the previous year.(See example 1) Much of this increase was due to improved rankings on terms such as "Dallas Steakhouse" from #20 up as high as #5, "steakhouse downtown Dallas" from #14 to #4, "downtown Dallas steakhouse" from #12 to #3 and ranking increases on many other terms as well.(See example 2) We also increased Chef Tony's local map presence with our Google My Business optimization and active posting.(See example 3)
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